Our topic for October is "7 Critical Numbers" these are critical numbers that business owners need to know. They don't all come directly from your financial statements, but they all (except perhaps #6) depend on numbers that come from the financial statements. We're going to talk about: what that number is, how to calculate it, and how to use it (or why you should care).
2:34 Gross Margin
8:15 Customer Acquisition Cost (CAC)
11:58 Lifetime Value of a Customer (LTV)
20:40 Cash on Hand
26:39 Break Even Point
32:09 Magic Number
37:04 Free Cash Flow