John Seiffer (CEO Boot Camp) joins Jo Ann Koontz and Marina Parkin to discuss the purpose of having a business plan for next year, or if it makes sense to skip it. A business plan can help achieve a new goal or milestone for your company. John Seiffer defines the types of goals to set and how to create accountability to meet the goal.
3:59 What is a plan and what is a plan for?
5:41 Avoiding the Local Maximum.
7:49 Creating a single measurable goal.
10:04 Three types of goals.
13:24 Creating accountability and application to meet your goal.
16:02 What is a plan document and what does it look like?
18:16 Do you need a plan?
21:14 Recalibrating goals if you exceed goals?
28:00 Setting goals for multiple steams of income.