Intellectual property is an extension of your business that needs to be protected like any tangible asset. Whitney Harper (ADVOS Legal) and Jo Ann Koontz (Koontz & Associates, PL) talk about your business's intellectual property concerns. Intellection property is often the most valuable aspect of your business but likely the most misunderstood. Learning about your intellectual property will put you in a better position to run your business or set up your exit strategy.
2:00 Intellectual property and why you need to know about it.
4:02 Own your IP
12:25 Trademark your IP
23:40 Copyright, marketing material and publishing
30:34 Patents - Protecting your process and technique
38:00 Trade secret protection and owning IP
43:19 Common issues in IP
Whitney Harper: Whitney is known for delivering high-value service to her clients through her unique understanding of the intersection of law, operations, sales, and strategy. She has served as General Counsel to a high-growth company with private equity investment, guiding the organization through the legal and operational aspects of multiple mergers, acquisitions, and resulting integrations while providing legal and strategic counsel regarding the company’s operations. Learn more at https://advoslegal.com/leadership/whitney-harper/